Сквозная аналитика HubSpot и ERP

I recently started a new role as a Digital Marketing Specialist after spending about 3 years primarily in web content, SEO, website management, etc. This new position is a pretty big step up for me in terms of analytics and strategy. I’ll still be doing things I’m more familiar with like SEO and PPC optimization, but my boss recently clarified that the real bread and butter of my role is going to be marketing attribution, reporting, and helping the team stop marketing on vibes. We’re a vertically integrated B2B company selling across a pretty wide range of industries. food/beverage, glass, oil & gas, space, medical, etc. We use HubSpot for lead forms and CRM, although we’re not on Enterprise yet, and then we have a proprietary ERP that our internal developers built. The big problem is t…