Превращение отзывов в контент

The 'last mile problem' framing is the most useful thing in this whole post. It reframes the entire product category. You're not building a testimonial tool, you're building the system that closes the last mile. That's a meaningfully different pitch to a meaningfully different buyer. The Upwork finding is your strongest signal and worth sitting with. A Series B company with $44M raised hiring a freelancer to manually turn testimonials into content isn't a testimonial problem, it's a workflow ownership problem with budget attached. That's your ICP right there, not the person who wishes they used testimonials more. The ownership insight maps to something I see constantly in early stage businesses. The problem isn't that the thing doesn't exist, it's that nobody is accountable for it movin…