Управление согласованием маркетинговых материалов

Besides being a marketeer, I also work at a review and approval software company (Filestage). So I would definitely say that the biggest bottleneck is... surprise surprise... the approval process. Usually because nobody ever defined what the review is for, or who actually gets to decide. Most approval lists I see are just everyone who might have an opinion. And because there's no difference between "I need your input" and "I need your sign-off", everyone behaves like they have veto power. So you get eight people commenting, half of them on things that aren't their call. Then, the person who made the asset has no way to tell which comments are mandatory and which are preferences. That ambiguity is where the days go. It gets worse when it all happens in one big blob of a review stage. Leg…