Атрибуция маркетинговых каналов для автодилеров

There are a few challenges within this sector. We work with 120 different auto dealers across the US and are working on this exact same problem. We spend around 1.8 to 2 million per month on Google and meta currently. MMM and MTA are both critical for this. Most CRMs (drive centric, tekion, reynolds and reynolds, vin solutions, etc) don’t natively store gclid, fbclid, UTM parameters, etc. and if they do, they always show last touch only, which isn’t accurately depicting the entire journey and all touch points. Tools like clairvoy are supposed to accurately show you measurement, but they group VDP destinations (like site form fills, gubahoo leads, car now leads) alongside traffic sources, which is fundamentally flawed. Ideally you need a CDP, identity resolution, and strong data pipelin…